Chanel was founded in Paris in 1909 by Gabrielle ‘Coco’ Chanel and quickly became popular for its minimalist designs. Even today, Chanel prefers bold colors and designs that exude confidence, which makes it a favorite of power women such as Beyoncé, Rihanna, Mariah Carey, and was a favorite of Marilyn Monroe’s.
The brand owes its current success to German Karl Lagerfield, who passed on in 2019 to leave it in the hands of Virginie Viard. Margot Robbie is its current brand ambassador. Chanel will not be conceding ground any time soon, given its current popularity.
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